O.Concept is a fashion/lifestyle magazine that strives to recognize original modern fashion content through a curation of comfortable and minimal aesthetic wear. The ‘O"‘ symbolizes the balance between ‘on’ and ‘off',’ representing the equilibrium between work life and relaxation. Emphasizing the importance of comfort and style in both professional and everyday wear, it upholds values of adaptability, elegance, and dignity. The ‘concept’ reflects the incorporation of seasonal trends highlighted by the magazine.